NIKE X ACRONYM
PUSHING THE BOUNDARIES OF STYLE AND FUNCTION
While its name may sound a tad complicated, the new NikeLab Lunar Force 1 x Acronym fully epitomizes the passion for functional and user-friendly designs shared by both Nike and German outerwear label Acronym. To develop this practical and ground-breaking shoe, Acronym’s Errolson Hugh, a regular Nike collaborator, lent his problem solving-expertise to streamline the put-your-shoes-on-take-your-shoes-off process. “You can tie the laces once, set the tension you want, and you never have to deal with the laces again. You just zip in and zip out,” explains Hugh Errolson. “We decided to approach it just like we approach the apparel, which means look at a problem, or look at an aspect of the functionality, and see if there's a way we can improve it.” Mission accomplished.