A NEW STUDY ON CHINESE CONSUMERS
CHANGING LUXURY HABITS
According to Luxury Insights China, a unique review of the Chinese luxury sector issued 10 times a year by market specialist FDKG, Chinese consumers are increasingly discerning and seeking for a more immersive interaction with luxury brands.
Changing consumer attitudes have triggered changing brand strategies that include fewer store openings and greater efficiencies in store, more focus on VIP service and experience and less of brands wanting to be all things to all people. The Chinese are the number two buyers of luxury in the world where 'luxury' is a way of life and not just about quality and attention to detail in a product.