OPENING CEREMONY F/W 2015
KODAK’S FASHION FOCUS
There are certain things from the bygone times that have become symbols of the past and, as such, evoke a pleasurable retro nostalgia. The 35-mm photographic roll used until not too long ago is one of them. Just ask Opening Ceremony whose fall men’s wear includes a capsule collection developed with Kodak featuring the latter’s logo in lively graphics on T-shirts, jerseys and fleece.
A high-impact look that celebrates the past with originality. The overall feel conveys the close relationship between Opening Ceremony’s founder Humberto Leon and director Spike Jonze, also a prolific photographer. Reassessing the rules of photography for fashion now.