EXCLUSIVE: THE NEW YEEZY BOOST 750
A NEW ICON UNLEASHED
It’s now the turn of the highly-anticipated new YEEZY BOOST 750 to generate the buzz. The second release of the bestselling collaboration between Kanye West and adidas Originals consists of a remake of the first model, now available in all-black premium suede with a BOOST™ midsole, featuring adidas’ unique cushioning technology. “Kanye has a strong vision for all aspects of the adidas Originals by Kanye West' collaboration. In Kanye we found a partner at the top of his field who understands the adidas brand heritage, possesses a like-minded insight to the future of culture, and who, like us, has a desire to push the boundaries,” says Arthur Hoeld, General Manager adidas Originals. Indeed, the new YEEZY BOOST 750 is the ultimate combo between performance and high-end style.