AD CAMPAIGNS
2016-02-22

GUCCI REPORTS STRONG FULL-YEAR SALES

THE STORIED BRAND PICKS UP STEAM UNDER MICHELE

Gucci’s strong momentum under the creative direction of Alessandro Michele is driving sales, which jumped 11.5 percent to 3.9 billion euros in 2015 versus 2014. According to Kering Group’s sales results, the storied Florentine house saw a return to growth in 2015, with a progressive increase in sales fueled by its directly-operated stores in both consolidated and emerging markets. Gucci’s new era, praised by the press, buyers and customers, coupled with the rapid roll-out of the brand's new strategy from the first half of the year, provided fresh impetus and drove solid, promising performances also in the fourth quarter of the year.
In 2015, Kering's Luxury activities posted revenues of 7.8 billion, up 16.4% compared to the previous year. François-Henri Pinault, Chairman and Chief Executive Officer, commented: "Kering's solid 2015 results reflect brisk sales and improved operating performances in the second half of the year.
These results come amid a more complex economic and geopolitical environment, accentuating the shifts taking place in our sector. We are entering a new phase in our growth: we are perfectly positioned to leverage the strength of our brands and maximise value creation over the long term. We are closely monitoring resource and capital allocation in order to bolster returns. I am confident that the work of our creative teams and the commitment of all our associates will enable us to extend our growth trajectory in 2016 and beyond."

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