EXCLUSIVE LAUNCH: PUMA BY RIHANNA - THE TRAINER
THE LOOK-CHANGING SNEAKER
Just call it The Trainer. The latest sneaker launched by Puma and Rihanna, the Creative Director of the global sportswear brand, has a lot to say both in terms of style and performance. Always at the vanguard with her Fenty label, RiRi flexed her creative muscle in order to deliver a distinctive and fearless silhouette with a futuristic flair. Exaggerated proportions, a sexy allure and an elongated tongue make the difference stylewise while the upper in Ariaprene, an advanced form of neoprene, secures breathability and comfort. Last but not least, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement while the solid rubber outsole pods provide full ground contact and traction without weighing down. The trainer is available in black, white and red. The best of three worlds – sport, fashion and celebrity.