LANVIN CONFIRMS BOUCHRA JARRAR
SENSIBLE ELEGANCE AT THE COUTURE HOUSE
Bouchra Jarrar is the new artistic director at Lanvin. She succeeds Alber Elbaz and is expected to debut her first collection for Spring/Summer 2017.
According to press reports, her timeless elegance and grounded sensibility reflect the values of Lanvin and her talent, precision cuts and exclusive fabrics will inject a modern freshness to one of the oldest Paris couture house.
The 45-year-old French brunette founded her namesake couture house in 2010 after having worked for Nicolas Ghesquière at Balenciaga and for Christian Lacroix.
Channeling an elegant yet contemporary woman, Jarrar’s signature aesthetic relies on precision tailoring, sleek sportswear, perfecto jackets and labor-intensive decorations. For sure, a craftsmanship over showmanship mantra. Since 2001, Lanvin is owned by Taiwanese entrepreneur Shaw-Lan Wang, who had tapped Elbaz to relaunch the storied house founded by Jeanne Lanvin in 1889.