AD CAMPAIGNS
2016-07-16

THE NEW GUCCI F/W 2016 AD CAMPAIGN

TOKYO BOUND

With the new high-impact fall/winter 2016 ad campaign shot in Tokyo by photographer Glen Luchford, it’s evident that Gucci Alessandro Michele’s distinct aesthetic reverberates across the board. The captivating images and video infused with the designer’s signature dreamy mood feature descriptive subtitles that with a “Lost in Translation” feeling are meant to convey the energy of the environment. They were shot in different locations across the city, from sumptuous interiors to a tea house to subway stations. The crop of young male and female models includes Petra Collins, Sofia Friesen, Lia Pavlova, Polina Oganicheva, Mae Lapres, Jack Chambers, Christopher Paskowski, Joep Van de Sande and Yan Kumra. The images will debut in international titles starting on July 1.

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