THE EXHIBIT - 'FENDI ROMA: ARTISANS OF DREAMS'
90 YEARS OF BEAUTY
After the stunning fashion show on the Fontana di Trevi in Rome, Fendi’s 90th anniversary celebrations continue with the “Fendi Roma: Artisans of Dreams” exhibition in the company’s stately new headquarters at Palazzo della Civiltà. It runs through Oct. 29. Based on the concepts, the creativity and the essence of the brand, the showcase is divided in areas that tribute the house’s fur heritage and one-of-a-kind craftsmanship, highlighted by inlays, intarsia, tie-dyed effects, shearing and braiding. To convey the intricacy and variety, the display includes fur tablets and wood panels on which Fendi artisans experiment, a vivid jungle made of more than 300 Bag Bugs, Lagerfeld’s countless sketches, a host of Baguette and Peekaboo fur bags and inventive furs from the Seventies. And lastly, a peek at the camel fur coat worn by Gwyneth Paltrow in “The Royal Tenenbaums.”
According to WWD, the Rome-based company is feting nine decades in fashion on a high note, as it continues to grow globally and is among the fastest-growing brand in the LVMH Moët Hennessy Louis Vuitton stable. The product’s edge and desirability are wooing a younger and more sophisticated customer.