ALEXA CHUNG'S FASHION PROJECT
IMAGINING THE TREND-SETTER’S LINE
Alexa Chung fans will have to wait until next May to get their hands on her namesake clothing line, yet the project has already spawned a fair share of buzz. The British IT girl’s style is enough of a guarantee that the line-up will feature heaps of her signature pizzazz, rakish attitude and eclectic edge.
According to some highly reputable press reports, the new fashion label will feature a variety of the staples that have forged Chung’s distinctive style – high-waisted denim, floating empire dresses, Peter Pan collars, floral prints, shrunken suits and then some. To convey her fashion vision and message, Chung has reportedly tapped Edwin Bodson, formerly head of atelier at Haider Ackermann, as the brand's managing director. He will be flanked by a versatile and international design team. For sure, she will highlight luxe details, sartorial craftsmanship and the boy-meets-girls aesthetic, a cornerstone of her powerful style. Other successful star brands in the fashion arena include The Row by the Olsen Twins, Kanye West’s Yeezy blockbuster, Victoria Beckham, L.A.M.B By Gwen Stefani, Dawn by Avril Lavigne, Sean John by P. Daddy and the namesake The Jessica Simpson Collection.