EXCLUSIVE: HU BY PHARRELL WILLIAMS AND ADIDAS ORIGINALS
Pharrell Williams and Adidas Originals have once again teamed up to launch Hu, a 19-piece collection of apparel and footwear aimed at exploring and celebrating cultural diversity around the world. Bursting with color, Hu represents Williams’ vision of connecting people through love, passion and energy. In short, under all the diversities, people are all the same.
‘Hu is short for human – human being, human race, humankind,’ said Williams. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’
Tapping into the momentum of the limited-edition NMD launched in July, Hu features a wide range of colorful footwear and dynamic activewear that ultimately celebrate equality, acceptance, co-existence and understanding via flags, stripes and translations of the phrase “Human Race” in English, French, and Japanese. All in a tightly-edited palette of red, white, blue and gray and steered by Pharrell’s fashion-conscious eye.