IDEA NOW: THE COOLEST PUBLISHING HOUSE
Super cool graphics, 2.1 million social media followers and an array of quirky, image-heavy and insightful books have turned Idea Now into one of the hottest publishing houses on the book scene. Created as both a practical and theoretical project, with a focus on texts that reflect upon artistic, social and political environments, some of the latest titles include David Hicks Scrapbooks edited by Ashely Hicks, Vetements Summercamp, Kanye, Jürgen & Kim and The Gentlemen’s Club of London. It’s no surprise then that the books, which generally sell out like hot cakes, are available all over the world, from New York to Ginza to London, chez top-profile retailers including Dover Street Market, 10 Corso Como, Daikanyama T-Site Tokyo and MiniShop Madrid. A range of unexpected tomes for die-hard aficionados to read, cherish and collect.