HOLIDAY CHEER EXCLUSIVE – BORSALINO FOR ANTONIA
RED HATS ON
Antonia and Borsalino celebrated the holiday cheer with a touch of cherry red by creating a felt fedora hat tinged in the season’s favorite color. Created in exclusive for Antonia’s trendy top clients, red hats bobbed everywhere during an in-store cocktail, rocked by live music and a DJ set. The overall mood was festive, relaxed and totally trendy chic.
Guests mingled leisurely sipping champagne as Antonia Giacinti floated around with upbeat energy in her landmark Antonia boutique, which for the occasion was blanketed in red, from It bags to teetering heels and from tiered dresses to glittering headpieces. Among the guests was Philippe Camperio, a main shareholder of Haeres Equita, an Italian company based in Valenza which acquired Borsalino earlier this year. Camperio is also the managing partner of Swiss private equity Haeres Capital, which owns and manages luxury ventures and real estate.
“We are very excited about this collaboration with Antonia, which we consider a true landmark and one of the most exciting and influential retailers around,” said Camperio. “We are charting a new course for Borsalino aimed at making this historic brand trendier, cooler and more aspirational while preserving its unique heritage and artisanship.”
Founded in 1857, Borsalino is one of the most emblematic labels on the luxury market. It has appeared in countless movies including Casablanca and Indiana Jones and is a favorite among such high-profile celebs as Johnny Depp, Justin Timberlake and Nicole Kidman.