EXCLUSIVE: CHLOE SPRING/SUMMER 2017 WINDOWS AT ANTONIA
FASHION WEEK TREAT
Further cementing Antonia’s status as a leading retailer on the global scene is the latest collaboration with Chloé for Spring Summer 2017. For the occasion, Chloé Creative Director Clare Waight Keller has conceived an exclusive window installation that runs through March 2, timed in conjunction with Milan’s high-resonating fashion week.
A luminous tube with a semicircular protrusion mirrors the breezy and lighthearted soul of the collection and the season’s ad campaign. It also spotlights the new Nile bracelet bag, a soft-edged silhouette combined with a circular metal handle and gentle studded details that will be unveiled and available at Antonia, ahead of its official debut at other European multi-brand competitors.
The overall spring mood is a celebration of French style and the sweetness of summertime, infused with a romantic joie de vivre. Graphic silhouettes, girly details and a barrage of fresh prints are imagined to glow in the afternoon sun whether during leisurely waterfront moments or urban activities.
“For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions. Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence,” says Waight Keller.