DAILY NEWS
2017-03-10

VIDEO STAR: THE NEW GUCCI FILM BY PETRA COLLINS

MAGICAL SHADES

Photographer-turned-director Petra Collins just released a new film for Gucci, inspired by her childhood and Hungarian background. In whimsical, dreamy and softly-lit interiors, Collins tapped her grandmother and small cousins who steal the spotlight, dressed to the nines in Gucci flash and vibrant colors.

The story? Once their grandmother falls asleep on the sofa in front of the TV, the kids slip on their nan’s demonstrative sparkly sunglasses and are magically transported from the living room to a rock performance in a Budapest bathhouse. The mood brims with excitement, fantasy and anticipation, just like the magical worlds Alessandro Michele creates for Gucci. Having appeared on the catwalk and in previous ad campaigns, Collins is no newcomer to collaborations with the storied house.  

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