COMME DES GARCONS BRINGS BACK ITS 'SIX' MAGAZINE
FROM PRINT TO APP
Between 1988 and 1991, avant-garde Japanese brand Comme des Garçons explored the sixth sense through photography, illustration and artwork featured in an in-house magazine called Six. The eight biannual issues, edited by founder and Creative Director Rei Kawakubo, were packed with a bold art direction and gritty imagery in the form of oversized A3 journals that were released in tandem with the launch of new CDG collections. A visual and image-driven representation of the collections, the magazines featured contributions from the likes of Bruce Weber, Peter Lindbergh, duo Gilbert & George and fashion designer Azzedine Alaïa.
Today, the Japanese fashion label has created “Moving Six,” a free iPad app developed by Meri Media in London, which has worked on digital projects for Alexander McQueen, Gucci and Stella McCartney. The new app brings the magazine into the digital era with immersive and interactive content that coddles both brand and photography connoisseurs.