ADIDAS UNVEILS 4-D FOOTWEAR
AN INNOVATIVE MIX OF HARDWARE, SOFTWARE AND MOLECULAR SCIENCE
In what is a considered a new era in design and manufacturing, Adidas recently unveiled its Futurecraft 4-D, or performance-driven footwear with midsoles featuring light and oxygen-infused technology.
For this new project, Adidas has joined forces with Silicon Valley-based Carbon, which created Adidas Futurecraft’s unique midsoles based on the analysis of 17 years of athlete-driven running data. Furthermore, this digital-enhanced footwear bypasses traditional prototyping or molding in the design process thanks to a mix of software, hardware and molecular science. Exclusive and futuristic, the process overcomes any limitations of the past, paving the way for a new era in design and manufacturing that further unleashes creativity while enhancing the technical side, durability and elastomeric responsiveness.
Ultimately, it brings innovative products to consumers faster than ever as it enables Adidas to go directly from design to production, skipping many of the middle phases.