THE VERSACE FALL AD CAMPAIGN
PEACE AND LOVE
The Versace fall 2018 ad campaign shot by Bruce Weber echoed the mood and awareness of the words “Equality,” “Love” and “Power” that appeared on the designer’s catwalk.
Words that ring especially timely, true and focused in the wake of the tragic events that continuously make headlines. Against a blurry concrete gray backdrop Weber lensed models Gigi Hadid, Mica Arganaraz, Taylor Hill and Vittoria Ceretti wearing a crop of the season’s looks, from tailored black coats and sexy dresses to checkered draped dresses, their tresses tinted in green, orange and gray. A gaggle of hot male models round- out the photoshoot.
As the Versace house pointed out on Instagram, the campaign is “a powerful manifesto of unity and hope."
In other Versace news, it looks like the Versace-Riccardo Tisci match has hit a standby after months of negotiation. According to industry insiders, it won’t happen after all.
The New-York Blackstone Group fund owns a 20 percent stake in Versace since 2014.