THE NEW MAISON CHLOE'
A VERSATILE NEW HOME
Maison Chloè is the new multifunctional temple of the storied French luxury house that opened its doors during Paris Couture Week with a temporary exhibition called “Femininities — Guy Bourdin.”
The exquisitely-refurbished, five-floor building in the 8th arrondissement, complete with parquet floors, stuccoed ceilings and marble fireplaces, is a multi-purpose space divided between private and public that is also poised to become the brand’s runway venue. It houses showrooms, VIP fitting rooms and Chloé’s rich archives spanning 60 years of history, alongside exhibition and events spaces, primarily dedicated to women and the Chloè girl, in the same independent, curious and elegant spirit of its founder Gaby Aghion and of its current Creative Director Natacha Ramsay-Levi.
The Maison’s first exhibition celebrates photographer Guy Bourdin, Aghion’s close friend who shot for the house since its establishment in 1952 and who continued to collaborate with various head designers, especially in the swinging Sixties when the brand was a favorite of Jackie Kennedy and Brigitte Bardot.