SAINT LAURENT FALL 2017 VIDEO
MYSTIQUE IN THE CITY
Tokyo’s neon lights, dimly-lit streets, skyscrapers, subway and geisha sensuality serve as the backdrop for Saint Laurent’s latest video installation called #YSL10 and filled with the label’s men’s Fall 2017 garb.
Directed by Nathalie Canguilhem, it offers Anthony Vaccarello’s unique interpretation on his steamy and modern streetwear. Enigmatic, moody and somewhat eerie, the video stars a gaggle of models including Dalibor Urosevic and Paul Manniez, who fall under a mysterious spell and take a dreamy-meets-reality trip into the night, all accompanied by a narrator reading Oscar Wilde’s Her Voice.
Vaccarello is no stranger to controversial ad campaigns. His Spring Summer 2017 ads were removed from billboards across France under orders from the country’s Advertising Watchdog. Reportedly, the models in fishnet tights and high-heeled roller-skates, their legs wide open in explicit positions, triggered many complaints by insulted consumers who viewed the images as degrading and rape encouraging.