GUCCI PRE-FALL 2017
FLAMBOYANCE TO THE MAX
Call it the more-the-merrier. Maximalist extravaganza. Over-the-top. Whichever, the Gucci pre-fall 2017 campaign brims with the flamboyance and vibrancy typical of Alessandro Michele and his mashup of colors, patterns, symbols and layers.
Titled “Soul Scene”, the new imagery was shot in London and celebrates diversity with people of color as the sole protagonists of the campaign, obviously clad in head-to-toe Gucci. Once again lensed by Glen Luchford, the images reference England’s underground Northern Soul movement of the Sixties with models and artists letting loose in front of the camera with a passionate and upbeat innuendo.
The original reference melds with the atmospheres evoked by the pictures of Malian artist Malick Sidibé, who portrayed the scene of the young crowd, parties and families of Bamako, Mali’s capital, in the Sixties and the Seventies.
The pre-fall collection adds another chapter to Michele’s success story, this time via flying carpets, dragons, panthers and the planet Saturn. His engaging line-up features opulent evening dresses that nod at Marie Antoinette countered by tracksuit-esque leggings and sweatshirts infused with a vintage feel. Patchwork shirtdresses ooze sophistication while his take on American preppy features a Boho touch. Michele certainly knows how to work his magic to enchanting effect.