THE MAN BEHIND SELF-PORTRAIT
VALUE FOR MONEY
London-based hot fashion brand Self-Portrait has a mission – providing on-trend chic on a budget. A quest that its designer Han Chong has made very possible with creations that make women feel good without breaking the bank.
Established in 2013, this contemporary label with a girly, vintage twist, continues to thrive, driven by highly-detailed clothes that look far more expensive than they actually are. The Malaysian-born Chong, who lives in London and shows his collection in New York, is a Central Saint Martins graduate who successfully bridged the gap between fast fashion and luxury brands, coddling fashion lovers with restricted spending power.
Seductive, intricate and feminine, Chong’s inspiration is sparked by films, art, style, history and the streets, of course. Self-Portrait’s most distinctive traits are an abundance of frothy fabrics, lace, hand-cut embroidery, sheer overlays and ruffles.
Price tag aside, these clothes are undeniably special to the point that they have attracted a crop of Hollywood darlings the caliber of Reece Witherspoon, Kendall Jenner, Miranda Kerr, Sarah Drew and Maggie Lawson for whom, as we all know, looking great is hardly a question of money.