EXCLUSIVE: THE SERGIO ROSSI SABOT SR1 FOR ANTONIA
As part of a special partnership between Sergio Rossi and Antonia, the luxury Italian shoe brand has created an eyepopping version of its iconic SR1 mule in exclusive for the leading retailer. Sergio Rossi also designed the customized in-store installation featuring co-branded black lacquered cubes and graphic units that spotlight the mule, framed by ankle boots and loafers from the F/W 2017-18 collection. All, in a geometric hand-applied leather and suede intarsia in vibrant green, white and black embellished with a signature metallic plaque on the vamp. It will be on display until Sept. 12.
The mule is part of the SR1 F/W 2017-18 collection that marks the rebirth of the renowned luxury brand under its new owners Investindustrial. Helming the turnaround is chief executive officer Riccardo Sciutto, previously at Hogan, and a highly-qualified design team. The strategy is to return to the DNA and soul of the brand established by its founder Sergio Rossi.
In the company’s state-of-the-art manufacturing plant in San Mauro Pascoli, complete with solar panels, over 100 skilled employees and artisans painstakingly craft each shoe with more than 100 steps carried out by hand.