MARCELO BURLON X REEBOK'S ZOKU RUNNER
After rapper Future, Reebok celebrates its new Zoku Runner design with Marcelo Burlon, who chose the two most representative colors of his brand - black and white - for his interpretation of Reebok’s latest kick.
The monochromatic colorways enhance the sneaker’s clean and lean silhouette with contrast logos and, respectively, white on white and black on black allover logo underprints for the rubber details. The left shoe is branded with Marcelo Burlon County of Milan’s cross logo on the ankle front while the right shoe with the Reebok Classics one.
The Zoku is inspired by Reebok’s classic styles from the Seventies through the Nineties and is constructed with the company’s latest Ultraknit sock-like digital knitting technology, which marks Reebok’s first move into the knitted world.
Created by Reebok’s founders in 1980, the Vector logo was inspired by a flock of birds and intended to represent momentum and movement. On the Zoku Runner, the logo gets a new design in the form of a molded TPU cage.