THE TOMMY HILFIGER 'TOMMY JEANS' CAPSULE COLLECTION
DENIM HERITAGE WITH A TWIST
The new Tommy Jeans capsule by Tommy Hilfiger amps up the cool factor on denim essentials with innovative washes, bold primary colors and the brand’s iconic logo revisited throughout. The women’s designs include a multi-flag printed bomber jacket, underwear with a logo waistband and light-wash jeans while oversized hooded sweater with flag graphics on the sleeves, a blue denim jacket, and loose-fit gray jeans are the perfect off-duty staples for men.
The ad campaign, shot between London, Berlin and New York City, is a celebration of self-expression and individuality featuring up-and-coming models and influencers Elliott Jay Brown, Jiahe Zhang,
Zsá Zsá Inci Bürkle, Aaron Max, Anajah Hamilton and Jonah Levine adding their own unmistakable twist to the street-inspired Tommy Jeans capsule.
On a wider note, Tommy Jeans is a favorite among influencers around the world, including Gigi and Bella Hadid, Zayn Malik, Suki and Immy Waterhouse, Jourdan Dunn, Caroline Vreeland and Nash Grier.