THE NEW DIOR 'BLACK CARPET' AD CAMPAIGN
IN THE SHADOWS
Characterized by moody chiaroscuro effects, the new imagery of Kris Van Assche’s Black Carpet spring 2018 collection for Dior Homme was shot by Patrick Demarchelier in a studio against a neutral backdrop. The world-famous lensman was inspired by the tight black and white palette of the collection, worn by a gaggle of handsome young men who don the capsule’s sharply-tailored evening looks. The strong lighting effects that create bold shadows highlight the elegant layering of turtlenecks, dress shirts, ties and jackets fit for any red, or black, carpet moment.