INSTAGRAM'S YEAR IN REVIEW 2017 - THE MOST BUZZED ABOUT FASHION BRANDS
I WILL FOLLOW
And the most buzzed-about brands are…Dior, Hermès and Louis Vuitton. According to Instagram’s 2017 Year in review, these three fashion brands generated the highest buzz and engagement in 2017 on the most popular social sharing outlet.
Celebrating its global community of 800 million fans, constantly plugged in on the most relevant events, milestones and trends, from pop culture to cultural movement, Instagram shared a bunch of information from the most buzzed-about fashion brands to the top hashtags, from the most-liked posts to the most-Instagrammed cities and the most-followed pets.
Thanks to Creative Director Maria Grazia Chiuri’s successful and Millennial-friendly “We should all be feminists” Tees and her “J’adior” logo, Dior scaled to the number one position based on data culled from the number of mentions and comments.
The most-followed houses are Chanel with 25M followers, Louis Vuitton with 19.2M+, Gucci which attracted 17.8M+ fans and Victoria Beckham nipping at its heels with 17.2M+ followers. The top three fashion companies are also the ones that gained the highest number of new followers in 2017.
Celebrity wise, the most followed are Selena Gomez with 130M+ followers, soccer star Cristiano Ronaldo with 116M+ fans and popstar Ariana Grande with 115M+.
The three most Insta-popular cities are New York, Moscow and London while the most-Instagrammed locations are Disneyland, Times Square and Central Park in NYC, and the Tour Eiffel in Paris.