HEDI SLIMANE TO JOIN CELINE
THE START OF A NEW ERA
In an unexpected move, buzzy French designer Hedi Slimane was named Artistic Director of Céline starting on Feb 1. The story was first reported by WWD.
Slimane, considered one of the hottest trend-setters and image-makers in the fashion industry, replaces Phoebe Philo who resigned from the storied French brand in December after a blockbuster 10-year tenure. As part of a new vision, Slimane will expand the LVMH-owned Céline to include men’s wear, couture and fragrance. His first effort for men and women will be unveiled in September during Paris Fashion Week.
Joining Céline marks a homecoming of sorts for Slimane who made ripples in the industry as Dior Homme’s designer between 2000 and 2007. Both brands are owned by LVMH. Between 2012 and 2016, he added his touch to the house of Yves Saint Laurent, which is owned by the Kering Group.
According to WWD, Céline’s sales are quickly approaching one billion euros with ambitious plans to double the figure thanks to Slimane’s global cult following, digital push, and a wider assortment of products.
Phoebe Philo exits the house founded by Céline Vipiana in 1945 after having transformed it into a buzzy luxurious label filled with minimal designs, sleek tailoring and cool leather for self-confident power women. Slimane is bound to bring a younger and more music-inspired vibe to the brand.