HERON PRESTON S/S 2018
BOLD AND SEXY
Spring 2018 marks the first ever women’s collection by hot brand Heron Preston who showed the collection in Paris with guests including Bella Hadid and peer designer Marcelo Burlon. Called the “Show House,” after the model homes used to promote real estate, and linked to a personal childhood memory, Preston translated the idea with kitschy graphics of kittens and fruit bowls plus the signature heron spreading his wings on Tees and hoodies.
The women’s line-up is racy and sexy with plenty of crops and transparencies for unabashed new-gen girls who like to turn heads while the men’s portion is more streety-sporty. In general, Preston stuck to a palette of black, vivid nectarine hues and silver with lots of edgy workwear, windbreakers, mini-skirts, denim jackets, Lycra shorts, often adorned with reflective details.