THE S/S 2018 REEBOK CLASSICS AD CAMPAIGN
For its S/S 2018 “Always Classic” ad campaign, Reebok has wooed a roster of hot personalities, including Gigi Hadid, singer Ariana Grande, rapper Lil Yachty, Teyana Taylo, K-pop star Somi, street artists Felipe Pantone and SANY and model Sharina Gutierrez.
Shot in a studio against white or colorful backdrops, the images spotlight Reebok Classic’s four most iconic silhouettes - the Freestyle Hi, Classic Leather, Club C and Workout Plus. The artists are clad in outfits that best reflects their personality, character and body type, reinterpreting the concept of “Classic” with individuality and self-expression. Hadid, for example, wears the Freestyle Hi, while Grande chose the Classic Leathers. When classic goes contemporary.