GIGI HADID MAKES AN IN-STORE PERSONAL APPEARANCE FOR THE TOMMYxGIGI CAPSULE
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As expected, it was a mob scene. The arrival of Gigi Hadid at the Antonia boutique was quite the event in town with hordes of screaming groupies clamoring to get a glimpse of the supermodel-cum-Insta-queen-cum-celebrity who made a personal appearance to celebrate the retail launch of the new “TommyXGigi” Spring 2018 capsule collection, available exclusively at Antonia a day before it debuted on the catwalk of the TommyNow Drive see-now-buy-now runway show on Sunday night.
The spring 2018 TommyxGigi collection marks the fourth by the supermodel, who is also the brand’s ambassador.
Leaving the commotion outside, inside the Antonia boutique, the mood was casual, easy and intimate with an upbeat and friendly Hadid posing and drifting around among a selected crowd of trendy Millennials, as music played in the background.
From the windows to the interiors, the entire store was blanketed with the TommyxGigi line-up for women and with the TommyNow men’s and women’s collections.
After staging TommyNow fashion shows in New York, Los Angeles and London, Tommy Hilfiger, whose company is a division of PVH Corp., chose Milan for his latest experiential runway show called Drive, complete with a racetrack set, which drew a crowd of 2,000 people. Showing in different cities is part of Hilfiger’s ongoing commitment to introduce the TommyNow concept to new audiences globally.
The Spring 2018 TommyXGigi collection celebrates speed, from Tommy’s love of motor sports to Gigi’s fast-paced lifestyle. Bold, playful and relaxed, it is inspired by Gigi’s own effortless twist on athleisure style. Timeless classics, including oversized outerwear, tailored jeans, sporty active wear, and feminine dresses are reimagined in leather, luxe silks and distressed denim. Athletic color blocking in red, white and blue is enhanced with a signature Gigi racing stripe print, graphic badges and embroidered speed logos. Gold zipper details and contrasting stitching and piping add that extra finishing touch. A play on layers mismatches oversized pieces with super-skinny designs for a strong and confident new take on racetrack style.
“The spring 2018 TommyXGigi collection is inspired by speed and racing, combining my love of motor sports with Gigi’s signature cool twist on ath-leisure style,” Hilfiger said. “Collaborating with Gigi has been an amazing journey, and we’re thrilled to present our collection, designed with the next generation of fashion-forward ‘Tommy Girls’ in mind.”
For her part, Hadid contended that “Every capsule collection that Tommy and I have designed together mixes my personal style with the brand’s Americana heritage,” said Gigi Hadid. “The Spring 2018 designs are completely different from anything else we have created, and I can’t wait to see fans around the world put their unique twist on each look.”