MONCLER'S GENIUS BUILDING PROJECT
Moncler’s latest project is called Genius Building and regroups a clutch of designers and creative talents that are Valentino’s creative director Pierpaolo Piccioli; Moncler 1952; Sandro Mandrino for Moncler Grenoble; Simone Rocha; Craig Green; Noir Kei Ninomiya; Hiroshi Fujiwara for Moncler Fragment, and Francesco Ragazzi for Moncler Palm Angels. All challenged with reinventing the down jacket, Moncler’s bread-and-butter.
The eight collections for men and women, which will be launched as special drops over the next months, were unveiled in Milan in February during Fashion Week.
Imaginative, original and impactful, they span across the board, from Piccioli’s floor-grazing, A-lined puffer gowns to the slouchy-grungy street vibe of Moncler 1952 to a profusion of bold floral patterns splattered over the Moncler Grenoble outerwear. And still, Simone Rocha displayed a penchant for layers, tiers and ruffles, countered by Craig Green’s futuristic, thick armor-like padding. Noir Kei Ninomiya and Hiroshi Fujiwara played with sculptural effects and artsy accents while Palm Angels’ Francesco Ragazzi opted for a sportier edge.
The overall project brings a gust of novelty to the Moncler collections, which will further coddle the label’s fans with fresh new offerings and a wider product range.