SERGE BRUNSCHWIG NAMED HEAD OF FENDI
The LVMH Group has appointed Serge Brunschwig as Chairman and CEO of Fendi, replacing Pietro Beccari, who left to take on the role of Chairman and CEO at Christian Dior Couture.
Brunschwig, who attended the F/W 2018-19 Fendi show flanked by Beccari, Sidney Toledano, executive chairman of the LVMH Group, and Toni Belloni, LVMH Group Managing Director, arrives at the Roman luxurygoods house from Dior Homme, where he was Chairman and CEO since September 2015. He will liaise with Karl Lagerfeld, at the creative helm of the ready-to-wear collections since 1965, and with Silvia Venturini Fendi, responsible for the accessories and for the men’s wear. He reports to Belloni.
In moving the brand forward, the executive will continue to revisit Fendi’s glorious past with a fun twist and lots of currency for the modern and plugged-in consumer.
“I am pleased to welcome Serge as the new Chairman and CEO of Fendi. He has developed extensive experience in Luxury Retail, Operations, and Brand Management. Over the recent years, he has played a key role in the success of Christian Dior Couture. Serge is the right leader to take the beautiful Fendi Maison and its strong organization to the next level,” said Toni Belloni.
A graduate of Ecole Polytechnique, Ecole Nationale Supérieure des Télécommunications and Sciences Po Paris, Serge joined LVMH in 1995. Within the Group, he held senior positions in luxury retail, successively with Louis Vuitton in Asia, then with Sephora Europe and Louis Vuitton, as Managing Director. In 2006, he was appointed Chairman and CEO of Céline before joining Christian Dior Couture in 2008 as Chief Operating Officer. Serge has been Chairman and CEO of Dior Homme since 2015.