FENDI LAUNCHES THE #MEANDMYPEEKABOO CAMPAIGN
Fendi celebrates 10 years of the Peekaboo, one of its most iconic and distinctive bags, with a worldwide project featuring a special video and images starring its creator, Silvia Venturini Fendi, Creative Director for Accessories, Menswear and Kidswear, along with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.
As a testament to the fact that Silvia Venturini Fendi has passed down to her daughters the emotional relationship she has with the Peekaboo bag, in the video they reveal their intimate affair with the bag, first launched for S/S 2009. “The Peekaboo bag is simple, complex and timeless. It’s one of those objects that you want to belong to your family, that will really stay with you for all your life,” says Venturini Fendi.
Quips Leonetta, “the Peekaboo bag is versatile, because it represents my different moods. It’s also full of surprises – because on one side you can put all the things people can see, while on the other side I usually put things people cannot see – and, obviously, timeless.”
For Delfina, the “Peekaboo is mysterious, precious like a piece of jewelry, and timeless, because it can be passed down through generations.”
The video highlights all the Peekaboos, from Large and Regular to Mini and Micro, in their many variations on the theme. A Fendi-style success story that includes all the family members – the 2Jours, the By The Way and the Kan I.