NEW IN: THE TOMMY JEANS 5.0 CAPSULE COLLECTION
INFLUENCERS IN FOCUS
The new Tommy Jeans 5.0 Capsule collection is awash with the brand’s signature logo and palette of washed denim, white, blue and red, plus pops of acid yellow, that ooze an easy, summer-perfect and laid-back vibe for idler moments. For the first time, the limited-edition collection will feature a sneaker, the Tommy Jeans Icon, a re-issue from 1997 that comes with an exclusive shoe box and packaging.
In that light, the campaign was shot under the creative direction of UK music and lifestyle outlet CLASH. Inspired primarily by the Warhol Factory set of the Sixties, later revived with the rage for minimalism in the Nineties, CLASH shot a crop of millennial influencers that speak to a global audience alike, combining them in single or group portraits. They include musicians Jelani Blackman and IAMDDB; Artists and influencers Paloma Ford and Salma Slims; Models and influencers Tom ‘TBONE’ Fletcher and Rei.