IN THE SPOTLIGHT
2018-05-31

JUST IN: GUCCI PRE-FALL 2018

BOLD AND BRASH

Shown in Rome, shot in Paris.

The Gucci Pre-Fall 2018 collection bears Alessandro Michele’s signature flamboyant, over-the-top stamp, from the clothes and all the way into the ad imagery. True to the designer’s hyper successful ability to bond different elements such as uptown elegance with geeky cool, the collection is an explosion of colors, logos, retro details, prints and vivid colors, inspired by the bold and brash Seventies and Eighties. Printed silk pieces, bow blouses, GG sweaters, ruffled dresses and track pants for her and vibrant athleisure pieces, embroidered shirts and embellished leather for him. 

For the ad campaign, instead, Michele traveled to Paris, and back in time to 1968 circa, when the social revolution planted the seed of change. He chose the atmosphere of the Parisian universities at the dawn of the country's student revolution when the young rebels also fell in love, passed scribbled notes and read poetry. 

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