PARTY TIME: AN EXCLUSIVE EVENT @ANTONIA MACAO WITH HYPEBEAST
A SPECIAL TOAST
On Saturday evening, the Antonia Macao store turned into a buzzy hot spot where guests indulged with a mix of fashion, Asian-flavored cocktails and live performances by Kohh, a popular and influential Japanese hip-hop recording artist, and DJ Yeti Out, who bridges the East and West with his music.
The in-store event at the Parisian Macao was organized in collaboration with Hypebeast, a leading online destination for contemporary fashion and streetwear. It also served to introduce Antonia’s latest hot limited-edition collaborations.
In 2016, Antonia exported its successful and influential retail vision, hinged on a directional and ground-breaking brand mix, to China with the sprawling Antonia boutique in Macao, which immediately escalated to the region’s top shopping destinations.
In that light, the upbeat evening also marked the launch in China of Antonia’s most recent partnerships with Diadora Heritage and Kappa, as well as offering a sneak preview of the flourishing new Khrisjoy brand, launched for Fall/Winter 2018-19. With a distinctive street-meets-club vibe, Khrisjoy revolves around a key winter staple – the down-filled puffer jacket.