THE '10' TEXTBOOK – THE STORY BEHIND THE 'TEN ICONS RECONSTRUCTED'
IMAGERY AND INSIGHT AVAILABLE TO ALL
Every single little detail of the game-changing “Ten Icons Reconstructed” project between Nike and Off-White’s Virgil Abloh is now accessible to everyone thanks to a new book called “Textbook” that chronicles every step that brought to life this blockbuster collaboration, which ended with the translucent OFF-WHITE x Converse Chuck Taylor All Star 70.As the foreword tells, the content of this book captures the details of a massive undertaking that form an encyclopedia with a collage of texts, stories, techniques and a cool behind-the-scenes imagery captured between Milan, NYC, London and Portland, Oregon. The pdf-format book is available to read on line.
“There are a few things I wanted to highlight in terms of the design ethos of the shoes. One practice is reduction and removal. Celebrating the iconography of the shoe without damaging its aesthetic. The only new space we have left is handmade,” is only of Abloh’s many quotes explaining his vision.