THE PRADA NYLON FARM FILM PROJECT
SCI-FI PRADA SHEEP
Nylon is quintessentially Prada. In celebration of the signature industrial material, first introduced with trailblazing creativity in 1984, the Italian powerhouse has launched “Nylon Farm,”a new episodic film project that highlight the company’s blend of heritage, present and future through a futuristic fairy-tale.
A series of four chapters, where the fantasy of a Prada ‘nylon farm’ is the surreal backdrop for a budding love story. Filmed inside the company’s stark and futuristic industrial plant in Tuscany, the farm is populated with flocks of black cyborg ‘nylon sheep’- a subtle nod to Philip K. Dick and his long tradition of Science Fiction - whose synthetic fleece is harvested via forward-looking technology and woven into Prada’s signature nylon backpacks. At some point, this perfect, meticulously-controlled world of protocol, artificial intelligence and automated machinery requires the control of a human being who brings an added variable - emotion and feelings.
The film is available on Prada’s social channels and on prada.com with a dedicated section that explores the inspirations and aesthetic genealogy behind the Prada Nylon collection.