EXCLUSIVE: NIKE X OFF-WHITE 'FOOTBALL, MON AMOUR'
ON THE BALL
Off-White founder Virgil Abloh and Nike celebrate soccer or football, depending on which part of the world you’re in, and the World Cup tournament, which officially kicks off today, with “Football, Mon Amour,” an eye-catching clothing collection that includes the Zoom Fly Mercurial Flyknit sneaker.
For Abloh, football is an opportunity to blend memories of his youth such as playing hip-hop tracks on the way to high school soccer matches, with his interests in mixing lifestyle and sport branding.
Graphic and bold with oversized checks, stripes and dots in black and white, plus splashes of orange, it includes co-branded jerseys, shorts and sweatshirts with plenty of sport typography.
“The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography," says Abloh.
Additionally, all the numbers refer to those Abloh wore during his playing years while the jersey’s black-and-white checker board is a subtle nod to Czech strips. With his version of the Flyknit Zoom Fly, Abloh wanted to communicate where a player strikes the ball. “So, I put dots on the boot; if you’re going to strike the ball, your foot/eye coordination is basically the only variance of chance,” says Abloh.
Once again, Abloh delivers the perfect game plan.