NOW LAUNCHING: MONCLER GENIUS FIRST DROP - 7 FRAGMENT HIROSHI FUJIWARA
FRAGMENTS OF INNOVATION
The brainchild of CEO Remo Ruffini, Moncler Genius is an explosion of game-changing creativity that defines the future through the work of eight designers who add an authentic, imaginative and unique touch to the brand’s signature down jacket.
Release number one from this hub of fertile creative minds is Hiroshi Fujiwara for Moncler Fragment. A creative director, musician and record producer from Japan, Fujiwara is a modern-day and multi-faceted cultural agitator with a far-sighted acumen who fuses streetwear, hip hop and general culture. His collection is divided in two parts, the first launching today and the second in December. The first segment melds his music references with a metropolitan take that brings to life the iconic padded fabric bonded with denim and argyle patterns. Jeans, tartan and Fair Isle knits complete the selection, presented in a tight palette of white, dusty blues and jade green. The word Backstage and Moncler Fragment detachable stickers are recurring details.
The other designers are Valentino’s creative director Pierpaolo Piccioli; Moncler 1952; Sandro Mandrino for Moncler Grenoble; Simone Rocha; Craig Green; Noir Kei Ninomiya; and Francesco Ragazzi for Moncler Palm Angels. All challenged with reinventing the down jacket, Moncler’s bread-and-butter.
The overall project brings a gust of novelty to the Moncler collections, which will further coddle the label’s fans with fresh new offerings and a wider product range.