BENJI B APPOINTED MUSIC DIRECTOR OF LOUIS VUITTON
Virgil Abloh, the new menswear director at Louis Vuitton, has appointed Benji B as the brand’s music director, according to Highsnobiety.
Abloh is a longtime fan and inspired by the British DJ, who runs a radio show on the BBC, and is renowned for his forward-thinking electronic and hip-hop playlists. Moreover, Benji is a key figure and mentor in Abloh’s DJ career.
According to the website, Benji is no newcomer to the fashion world having served as musical director for Phoebe Philo at Céline and created several soundtracks for Fashion Week shows. He also joined forces with Kanye West on Yeezus and The Life of Pablo.