GUCCI - AIMING FOR THE 10 BILLION EUROS MARK
THE QUANTUM LEAP
Having overachieved its initial sales ambition set in 2016 with non-stop ground-breaking results, Gucci has further raised the bar, aiming for the 10 billion euros revenue milestone in an undisclosed timeframe.
With sales of 6.2 billion euros in 2017, reaching the ambitious goal would implement Gucci’s status, now the second largest luxurygoods house after Louis Vuitton, whose sales according to analysts are in the 9 billion euros range.
Certainly, the power duo behind the brand’s outstanding success - chief executive officer Marco Bizzarri and creative director Alessandro Michele - keep chugging full steam ahead with sales up 48.7 percent to 1.87 billion euros in the first quarter. This thanks to their ability to have restored Gucci as a major force in directional fashion and willingness to take risks. Spurred by Michele’s ground-breaking creativity and innovative runways shows, Gucci is once again a pivotal fashion brand or, in Michele’s words, “a definitive 21st century statement of contemporary coolness.”