THE NEW MONCLER AD CAMPAIGNS
BEYOND AND AHEAD
“Moncler Beyond” is the new Moncler ad campaign featuring 19 individuals from different countries, with different walks of life, with different stories. Each unique in their way of pushing limits, outdoing expectations while staying true to oneself.
The black-and-white portraits were shot by Craig McDean against a neutral backdrop that sets off the various puffer jackets. They include artists, actors and actresses, models, race drivers, a cosmonaut and bloggers, of course.
The empowering images mirror Moncler’s evolution from a mountain gear specialist to a full-range lifestyle luxury brand.