BILLIONAIRE BOYS CLUB
RETRO FUTURE SPACE STORIES
Sport, art and music blend harmoniously in the new Billionaire Boys Club Fall collection and its look-book imagery shot by Anton Gottlob and featuring artist Allan Kingdom. With the focus on the fictional “The Vikings” team, the line-up of futuristic, collegiate sportswear also takes its cue from the NASA’s “VikingProject” of the Seventies when the U.S successfully landed on Mars, transmitting images to Earth.
To wit, hockey-style sweaters, hooded down jackets, tracksuits and vintage jersey tops are detailed with patches that pay homage to the years of the Viking Project, and with monogrammed varsity logos.
Founded by Pharrell Williams, Billionaire Boys Club continues to lead and define fashion with its aspirational motto that focuses on embracing originality and individuality rather than the direct financial implications of its name. In other words, "Wealth is of the heart and mind, not the pocket.”