DAILY NEWS
2018-10-10

LIVING IT UP AT THE HYPEFEST FESTIVAL

HYPER COOL

Over 10,000 guests flocked to the Hypefest festival, the first-ever shopping event staged by Hypebeast, the highly successful and popular streetstyle website.

The two-day event, which was held in the Brooklyn Navy Yard, was a buzzy mix of shopping, installations, collaborations, art and live performances that made for a unique experience. To avoid crushes, lines and hazards, most of the purchases were done through an exclusive Hypefest app. The brands that generated the most brouhaha included Off-White x Rimowa, Marcelo Burlon, Palm Angles, Sacai, Heron Preston, Ray-Ban, Diesel, G-Star, Billionaire Boys Club and Needles.

The spotlight shone on exclusive collaborations, special products and customizations, with plenty of live sessions demonstrating how the hottest products come to life. 

SHOP THE MOOD

    WOMAN SALES

    MAN SALES

    LIFESTYLE SALES