TOMMY HILFIGER TEAMS UP WITH ZENDAYA
Hilfiger has tapped actress Zendaya as itsnew global women’s ambassador, appearing in the brand’s global integrated campaign starting with the SS 2019 season.
The striking 22-year actress, who recently starred in “Spiderman: Homecoming” and “The Greatest Showman,”will also create a Tommy x Zendaya capsule collection, further highlighting the company’s continued strategic commitment to expanding its women’s business globally.
Similarly to the format adopted with the previous high-profile collaboration with Gigi Hadid, the Tommy x Zendaya capsule will launch as a see-now-buy-now collection in February.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Hilfiger. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
“Fashion is more than just wearing cool clothes,” said Zendaya. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”