LIMITED EDITION CASIO G-SHOCK BY A$AP FERG
IT'S THAT TIME AGAIN
In the dilemma to find the perfect standout gift, the new Casio G Shock developed in a first-ever partnership with chart-topping rapper A$AP Ferg, will have you sorted. Based on G-Shock’soriginal GA110 model, featuring a clear resin band and bezel with blue, red and yellow accents on the dial face, the watch signed by A$AP Ferg comes in a custom limited-edition packaging.
“When I sat down to design my G-SHOCK watch, I kept thinking about how watches work," said A$AP Ferg. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful."
A longstanding G-SHOCK fan, A$AP Ferg’s partnership with the brand tailgates his performance at the G-SHOCK 35th Anniversary event held last year in New York City. Hot on the heels of his successful “Still Striving” release and its double platinum-selling single, “Plain Jane," A$AP Ferg embodies G-SHOCK’s core ethos of “Absolute Toughness".
“Having A$AP Ferg perform at our 35th Anniversary was a big highlight for us and we’re thrilled to announce a deeper partnership," said David Johnson, Vice President of Casio’s Timepiece Division. “A fashion icon to many, working with him to design a watch was something that made a lot of sense for us as a brand."