LYST REPORT TRACKS TOP INFLUENCERS IN 2018
INSTA CRAZE GOES ABLAZE
A study compiled by luxury global fashion search engine Lyst reveals that Kylie Jenner, Kim Kardashian and Meghan Markle are the top three celebrity fashion influencers of 2018 while the hottest brands to gain more visibility on Instagram were Veja, Reformation and Attico. The logo mania ranks Supreme, Champion and Fila as the buzziest on social media.
Lyst noted how this year Instagram developed as a major fashion force, setting trends and boosting sales. Celebrity dressing remains the most powerful influence, driving what customers put in their online carts.
Trendwise, the hottest ones were meme fashion, the Nineties and 2000s, “Dad” fashion and luxe sportswear. The most wanted Insta cult items include the Gucci logo belt, Off-White’s industrial belt and the Fendi logo tights.
For the report, Lyst tracked more than 100 million searches across 5 million fashion products from 12,000 online stores.