NEW BRAND: STAUD
THE CALIFORNIA TOUCH
Simple yet standout. A tricky formula that Staud, a L.A-based fashion and accessories brand, masters to perfection with accessible yet innovative pieces for contemporary women. Founded in 2015 by Sarah Staudinger and her partner George Augusto, the collections are created for those seeking to bypass trend for timelessness.
The goal? No nonsense, high style. Staud’s modern, refined classics reflect both an eye toward the future and a nostalgia for old school elegance. Clean, feminine lines, flattering cuts and a vintage flair in the finest materials lend themselves to be matched with everything, from a pair of sneakers to a glitzy dress shoe.
Its cult bags include the Moreau bucket bag in smooth leather cradled in an exclusive netting and the Nic tote bag, plus other geometric styles covered in transparent PVC.
"Know what you need or want and don't stray. It has never worked for me, but I imagine if practiced, it would be a really helpful tip," says Sarah Staudinger
Alexa Chung and Dakota Fanning, plus a crop of high-profile influencers across the globe, are already big fans.